Customizable Flash Games - Rebranding Games For Traffic Or Profit

There is no doubting the rise in popularity of Flash games in recent years, or their use to website owners as a way of increasing traffic and visitor loyalty. Flash games not only attract visitors to a site, they get them coming back time and time again, but more importantly they also get those visitors promoting the site themselves. From sharing games on social media platforms such as Twitter and Facebook, to embedding the game directly into their own sites and blogs, the power of using visitors to promote games virally shouldn't be underestimated.

Until recently there were essentially 2 ways of acquiring new Flash games. They could either be developed in house by a competent Flash developer, or they could be outsourced. Both methods are expensive and time consuming, but now there is a third approach. By using pre-made, customizable Flash games it's possible to have new branded games added to a site within hours, not weeks.

Customizable Flash games can be rebranded with your own links and logos. That means you can allow your visitors to embed the game into their own sites and blogs, and each time they do you get extra exposure for your brand and site, and extra backlinks which help your search engine rankings.

Apart from customizing the games by changing the logos and links, you can also make changes to the way the games look and play. Whether you simply want to change the color scheme to match you site, or change an in-game character for your own mascot, or even make changes to the gameplay itself, any changes you make will be much faster to implement than building games from scratch.

You can even make money directly by rebranding games for your clients. Simply add your client's logo and links to the games and sell them the SWF game files which they can add to their own site, or give away freely to their own customers. In fact, the possibilities for increasing your profits with customizable Flash games are only limited by your own imagination.

For more information on customizable flash games and for a fantastic pack of 10 great games ready for rebranding visit http://www.viralflashgames.com

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How to Profit From Flash Games - Browser Games to Drive Viral Traffic

Casual online gaming is big business. In recent years, browser games have become more and more popular, with a much wider demographic than ever before. If you're a Flash or Flex developer then you're ideally positioned to take advantage of this. However, even if you're not a developer, be carefully outsourcing the development of games, or by licensing game source code, you have use browser games as a lucrative income source.

In the early days of browser games, they were all about simply driving traffic. In fact, the biggest attraction of Flash games for most developers or site owners today is still their ability to drive large amounts of traffic. A new hot game gets emailed to friends, posted on blogs and MySpace, talked about on Facebook, Twittered, Digged, Stumbled and generally spread around the Internet.

This "viral effect" means that within a very short time of releasing a new game, the site hosting it can expect a great deluge of traffic. If properly set up, even older generic games can have a significant effect on the traffic to a site. This can be compounded by making the game easy to share, by offering cut and paste embed code, social bookmarking buttons, and "tell a friend! Forms.

Traffic is all well and good, but how do you monetise it? If you're a business owner then you already know the value of getting visitors to your site, to sell more products or simply to promote your brand. If you're a developer however there are a number of different solutions.

The simplest way to make money from a game is to sell it, not to the players, but to another site owner. Many businesses will pay considerable money for exclusive or rebranded games which they can offer to their visitors and customers.

An alternative to selling a game, is a sponsorship deal. Sponsorship usually comes from one of the big gaming portals, such as Kongregate or AddictingGames. They will pay the developer for having their logo embedded into the game, and a sponsorship deal not only generates immediate revenue, but often massively increased exposure as the sponsoring site will promote the game.

Monetizing the game through your own site can be as simple as placing AdSense adverts or banner ads on the page. Traditionally AdSense has performed weakly on games sites due to the lack of keyword rich text, but by carefully structuring the page it's possible to get a reasonable CTR.

Finally, in-game adverts are now available from a number of advertising networks, most notably Mochiads. Not only are you paid for adverts shown within your game (normally as the game is loaded) but the network also distributes the game for you, giving you increased exposure and therefore increasing your potential profits. Recently, several of these networks have also added in-game micro-payments which are a new but potentially very lucrative form of revenue.

With browser gaming continuing to grow in popularity, it has never been a better time to enter the online gaming world. Whether you're a developer or not, there is nothing stopping you from increasing your traffic and/or profits by leveraging the power of Flash games.

For Flash game source which you can download, edit, rebrand, even resell visit ViralFlashGames.com

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